Design Retainer

We continued our long-standing collaboration with Aduna to design the packaging for another exciting addition to their premium wellness range: Organic Peruvian Black Maca. Sourced directly from high-altitude regions in the Andes, this rare and highly prized adaptogen required a visual identity that celebrates its authentic heritage while emphasizing its superior quality and natural potency.

The packaging design features intricate, culturally inspired geometry paired with a rich, grounded color palette that pays homage to its traditional Peruvian origins. By aligning this launch with Aduna’s established design language, we ensured the final product feels right at home within their premium superfood portfolio while standing out as a bold, sophisticated choice for health-conscious consumers.

We collaborated closely with the team at Aduna, one of our long-standing clients, to design the packaging for their latest high-potency wellness offering: Himalayan Shilajit Capsules. Building on our extensive history of bringing Aduna’s product ranges to life, the design process focused on balancing the premium, clinical efficacy of 80% fulvic acid with the brand’s signature vibrant aesthetic.

The resulting bottle label pairs intricate, culturally inspired patterns with clean typography. This latest addition seamlessly integrates into Aduna’s existing wellness portfolio while establishing a bold, sophisticated presence on-shelf and online that immediately communicates its premium, source-focused quality.

We collaborated closely with the Aduna team to design the vibrant tube packaging for their Superfood Blends range. The final designs celebrate Aduna’s bold, African-inspired brand language while ensuring clear product differentiation and strong shelf presence.

As CFM’s ongoing design partner, we provided creative support across a wide range of brand and campaign collateral throughout 2024. Our design work spanned updates to core branding, corporate reports, social media content, business cards, letterheads, slide decks, display media and internal documentation. Our objective was to always maintain a consistent visual language across all touch points, guided by a comprehensive set of brand guidelines created in collaboration with their team.

For three decades, World Travel Awards has been the ultimate arbiter of excellence in the travel and hospitality industry. As their design partners for the 2024 Grand Tour, we created cohesive visual experiences for their prestigious ceremonies spanning ten regions, from the Middle East to Oceania, Caribbean to Indian Ocean, and across Africa, Asia, Europe, and the Americas. Our comprehensive design work encompasses every touchpoint of these distinguished events, including stage displays, photo backdrops, banners, event invitations, and digital assets. Each design captures the essence of luxury travel while celebrating the unique character of each host destination, contributing to ceremonies that truly represent the pinnacle of global tourism achievement. (All images are copyright of The World Travel Awards).

Packaging for Aduna Fonio Super Grain – an ancient Super-Grain that has been grown in West Africa for 5,000 years.

Branding update and redesign of the Aduna Moringa Capsules packaging.

A general brand refresh for the original Aduna product line packaging, Baobab, Hibiscus, Cacao and Moringa superfood powders.