Aduna Shilajit Packaging

  • Introduction

We collaborated closely with the team at Aduna, one of our long-standing clients, to design the packaging for their latest high-potency wellness offering: Himalayan Shilajit Capsules. Building on our extensive history of bringing Aduna’s product ranges to life, the design process focused on balancing the premium, clinical efficacy of 80% fulvic acid with the brand’s signature vibrant aesthetic.

The resulting bottle label pairs intricate, culturally inspired patterns with clean typography. This latest addition seamlessly integrates into Aduna’s existing wellness portfolio while establishing a bold, sophisticated presence on-shelf and online that immediately communicates its premium, source-focused quality.

Terraced benches of a large open-pit mine cut into pale rock under a clear blue sky

The Intelligent Miner Website

The Intelligent Miner approached us to redesign and modernise their WordPress website, creating a robust platform to support their growing content and subscription offerings. We led the end-to-end design process in Figma, reimagining the site’s structure and user experience before partnering with iSimon for front-end development using WordPress and Bricks.

Beyond a complex legacy data migration, we moved their podcasts and newsletters from Substack into a unified WordPress ecosystem. By implementing WooCommerce memberships, we enabled secure gating for tiered content. The new site consolidates articles, media, and a shop into a scalable, content-rich platform built for long-term growth.

Digital
Aduna Black Maca superfood powder pouch beside a smoothie and sliced banana, purple wax-print pattern above an orange panel

Aduna Black Maca Packaging

We continued our long-standing collaboration with Aduna to design the packaging for another exciting addition to their premium wellness range: Organic Peruvian Black Maca. Sourced directly from high-altitude regions in the Andes, this rare and highly prized adaptogen required a visual identity that celebrates its authentic heritage while emphasizing its superior quality and natural potency.

The packaging design features intricate, culturally inspired geometry paired with a rich, grounded color palette that pays homage to its traditional Peruvian origins. By aligning this launch with Aduna’s established design language, we ensured the final product feels right at home within their premium superfood portfolio while standing out as a bold, sophisticated choice for health-conscious consumers.

Branding & Design
Design Retainer
Print
Portrait of a model in a teal one-shoulder dress with long drop earrings, presented on a white card

Foschini Social Media & Content Marketing 2019

Working closely with the ALL WOMAN Foschini team to deliver an on-trend retail experience. With over 270 stores in Southern Africa, Foschini offers fashion and beauty in-store and online. As their social media partner, we run the content creation, design and strategy across their social media channels including paid PPC marketing and media.

Branding & Design
Design Retainer
Social Media

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