Get found in Google, and named when people ask AI.

SEO is the work of being found in Google’s results. GEO, short for generative engine optimisation, is the work of being named when someone asks an AI assistant such as ChatGPT, Gemini, Claude or Perplexity. Both rest on the same foundations, which is why we audit and run them together. Google says as much about its own AI answers: its guidance for site owners is that they need no special optimisation beyond good SEO.

Yes, but count it differently. When Google shows an AI summary, fewer people click through: Pew Research Center found a click on 8% of visits with a summary, against 15% without (United States, March 2025). So we do not judge the work by visits alone. We report enquiries first, and how often you are named in the answers themselves.

Nobody can promise either, and we will not. Google decides its own results, and an AI assistant’s answer changes from one asking to the next. What we can do is make your site easy for both to read, answer what your buyers ask, and show you every month how often you are found and named.

Results for searches other than your own name take six to twelve months, and we put that in writing before you start. Month one goes to the fixes, and we review the results with you at three months.

Tell us your website’s address and what you want to be found for. We ask a few questions about who buys from you and what they ask before they buy, then agree with you the searches and AI questions to track. Nothing is charged until you approve it in writing.

Because one month shows very little. Month one goes to the fixes, and the work that builds on them follows in the months after. At three months we review the results with you, and after that it runs month to month.

On monthly work they are inside your monthly fee. Month one goes to them, and if your audit lists more than one month holds, the rest follow in months two and three. Your fee stays the same. If you want only the fixes, each one is quoted from your audit at a fixed price, and you approve each one before we start.

Yes. The audit is a piece of work of its own, and the plan is yours to keep. You can also have us make only the fixes. What we recommend is monthly work for at least three months, because being found for more than your own name takes months of steady work, and one round of fixes is only the start of it.

Your audit ends with the tier we propose and why, sized by your site and how much ongoing work it needs. A larger site with more to do sits on a higher tier. You decide whether to go ahead.

To measure how often AI assistants name you, we use third-party tools that ask the agreed questions again and again and record the answers. We pass them on at cost, as their own line on your invoice, for as long as your monthly work runs. The amount is in your proposal.

No. We work on any platform. On some, the platform itself controls part of what can be changed, and your audit says where that is the case.

That is your choice, and it should be a choice. AI companies use different crawlers for different jobs: some fetch pages to answer a question, others collect pages to train their models. The audit tests which of them can reach your site. We recommend letting in the ones that answer questions, and we record your decision on the training crawlers in writing.

Care covers the search basics your monthly website report flags, but not this work. On the design subscription, SEO and AI visibility jobs go on your list like any other request. This page is for businesses that want the work on its own.