Insights, ideas,
& inspiration.
Explore the stories, trends, and creative thinking that shape our work and inspire us every day.
An expired plugin licence rarely breaks a website. The site looks fine, the forms still send, and the updates quietly stop arriving. Here is what a premium plugin licence actually buys, whose name yours is likely to be in, and...
A client generated their own AI mock-up of a conference one pager, sent it over, and asked us not to copy it. That instruction was the most useful part of the brief. What the AI version got right, and what...
Two clients asked the same question in the same week. One wanted her automated emails to look like her brand, the other wanted to know why her logo does not show up in them. Why transactional email is the most-read...
Every website runs on four clocks. Three of them renew themselves, invoice somebody, or set off an alarm. The fourth belongs to a registrar you may not remember choosing, and its failure takes your website and your email down together....
Google Search Console now reports on Instagram, TikTok, X and YouTube as properties in their own right, no website required. We connected our own accounts, pulled a fortnight of data, and found that the most visible thing we own has...
In one week we closed forty-six pieces of work across six retained accounts. Fourteen award mailers, a run of monthly reports, a signup form that had stopped accepting signups. None of it will ever be a portfolio piece. An honest...
A client asked whether AI is built into Bricks Builder. It was the right question aimed at the wrong half of the problem. Separating AI as a build tool from AI referral traffic, and what each one actually asks you...
A shopper cannot check out. The gateway says it is not them, and the bank has no record of an attempt. Error 1015 is a Cloudflare rate limit sitting in front of the card verification step, not a payment failure....
A client mentioned that their letterhead used Baskerville. The typeface in front of them was Baskervville, with two v's. One letter, and behind it a different foundry, a different licence and different metrics. That gap is the whole argument for...