Hi! Branding Concept

We collaborated with Aduna to design the packaging for their Advanced Superfood Blends—a collection of organic, vegan, and gluten-free powders crafted to enhance various aspects of health and well-being. Each blend is meticulously formulated with nutrient-dense superfoods, adaptogens, and botanicals, targeting specific health benefits. Working closely with the Aduna team, our design approach focused on reflecting the vibrant essence of each blend, ensuring the packaging not only captures attention but also communicates the products’ unique benefits and natural origins.

Lavirco approached us to refresh their existing logo, keeping its recognisable structure while modernising the overall look. We explored a range of concepts, including icon-based marks, but ultimately settled on a clean, confident wordmark. Alongside the new logo, we developed a fresh colour palette to bring warmth and clarity to the brand, balancing professionalism with approachability. The result is a refined identity that feels both current and enduring.

We collaborated closely with the Aduna team to design the vibrant tube packaging for their Superfood Blends range. The final designs celebrate Aduna’s bold, African-inspired brand language while ensuring clear product differentiation and strong shelf presence.