Beauty Revolution x Foschini, Social Activation 2020

We continued our long-standing collaboration with Aduna to design the packaging for another exciting addition to their premium wellness range: Organic Peruvian Black Maca. Sourced directly from high-altitude regions in the Andes, this rare and highly prized adaptogen required a visual identity that celebrates its authentic heritage while emphasizing its superior quality and natural potency.

The packaging design features intricate, culturally inspired geometry paired with a rich, grounded color palette that pays homage to its traditional Peruvian origins. By aligning this launch with Aduna’s established design language, we ensured the final product feels right at home within their premium superfood portfolio while standing out as a bold, sophisticated choice for health-conscious consumers.

We collaborated closely with the Aduna team to design the vibrant tube packaging for their Superfood Blends range. The final designs celebrate Aduna’s bold, African-inspired brand language while ensuring clear product differentiation and strong shelf presence.

For three decades, World Travel Awards has been the ultimate arbiter of excellence in the travel and hospitality industry. As their design partners for the 2024 Grand Tour, we created cohesive visual experiences for their prestigious ceremonies spanning ten regions, from the Middle East to Oceania, Caribbean to Indian Ocean, and across Africa, Asia, Europe, and the Americas. Our comprehensive design work encompasses every touchpoint of these distinguished events, including stage displays, photo backdrops, banners, event invitations, and digital assets. Each design captures the essence of luxury travel while celebrating the unique character of each host destination, contributing to ceremonies that truly represent the pinnacle of global tourism achievement. (All images are copyright of The World Travel Awards).