Email marketing is growing your business by delivering your message to your target audience. Email newsletters are an essential tool (and some claim THE essential tool) because it offers an interactive and open communication platform with measurable results. The most popular form of email marketing is the humble email newsletter. Lists need to be obtained through a permission based list of email addresses. These email campaigns can include special email promotions, daily deals, single emails, advertising, follow up sequences, auto-responders and more. Email marketing is quick to get started, relatively inexpensive and when it is handled well it can generate profit without much hassle or capital input. The idea behind this form of marketing is to build a list of clients/subscribers who want to hear from you and are interested in your offerings. You then appropriately market to them by email regularly to stay in their minds and increase sales. You may be reading this thinking that email marketing is already saturated and overused because people often complain about their full inboxes. It has been proven to?still be one of the most effective marketing tools – done properly, your emails are still being read, shared, clicked and saved. It is a great way to stay in touch with your audience, increase brand exposure, continue to deliver value, and cement your authority status. Here are a few ways that email marketing can grow your Business:
- Reinforce your brand
- Create a unique custom template design that you can use over and over again.
- A quality & relevant way of growing the trust of your target audience
- Educating your current clients with what is new in your business
- Drive your email newsletter subscribers back to your social media platforms and website
- An eco-friendly way of marketing without printing paper