Surfing Life Surf Shop Branding

Logo & Branding for The International Surf Scool based in Plettenberg Bay, South Africa. One of the oldest and most established surf schools in South Africa.

As CFM’s ongoing design partner, we provided creative support across a wide range of brand and campaign collateral throughout 2024. Our design work spanned updates to core branding, corporate reports, social media content, business cards, letterheads, slide decks, display media and internal documentation. Our objective was to always maintain a consistent visual language across all touch points, guided by a comprehensive set of brand guidelines created in collaboration with their team.

The Intelligent Miner approached us to redesign and modernise their WordPress website, creating a robust platform to support their growing content and subscription offerings. We led the end-to-end design process in Figma, reimagining the site’s structure and user experience before partnering with iSimon for front-end development using WordPress and Bricks.

Beyond a complex legacy data migration, we moved their podcasts and newsletters from Substack into a unified WordPress ecosystem. By implementing WooCommerce memberships, we enabled secure gating for tiered content. The new site consolidates articles, media, and a shop into a scalable, content-rich platform built for long-term growth.