Surfing Life Surf Shop Branding

  • Introduction

Branding for Plettenberg Bay’s core Surf Shop.

Aduna Digestion superfood blend pouch beside a green smoothie being poured, with cinnamon sticks and banana

Aduna Superfood Blends Pouch Packaging

We collaborated with Aduna to design the packaging for their Advanced Superfood Blends, a collection of organic, vegan, and gluten-free powders crafted to enhance various aspects of health and well-being. Each blend is meticulously formulated with nutrient-dense superfoods, adaptogens, and botanicals, targeting specific health benefits.Working closely with the Aduna team, our design approach focused on reflecting the vibrant essence of each blend, ensuring the packaging not only captures attention but also communicates the products’ unique benefits and natural origins.
Aduna Himalayan Shilajit capsule bottle with a dark patterned label, standing on a pale stone plinth

Aduna Shilajit Packaging

We collaborated closely with the team at Aduna, one of our long-standing clients, to design the packaging for their latest high-potency wellness offering: Himalayan Shilajit Capsules. Building on our extensive history of bringing Aduna’s product ranges to life, the design process focused on balancing the premium, clinical efficacy of 80% fulvic acid with the brand’s signature vibrant aesthetic.

The resulting bottle label pairs intricate, culturally inspired patterns with clean typography. This latest addition seamlessly integrates into Aduna’s existing wellness portfolio while establishing a bold, sophisticated presence on-shelf and online that immediately communicates its premium, source-focused quality.

Terraced benches of a large open-pit mine cut into pale rock under a clear blue sky

The Intelligent Miner Website

The Intelligent Miner approached us to redesign and modernise their WordPress website, creating a robust platform to support their growing content and subscription offerings. We led the end-to-end design process in Figma, reimagining the site’s structure and user experience before partnering with iSimon for front-end development using WordPress and Bricks.

Beyond a complex legacy data migration, we moved their podcasts and newsletters from Substack into a unified WordPress ecosystem. By implementing WooCommerce memberships, we enabled secure gating for tiered content. The new site consolidates articles, media, and a shop into a scalable, content-rich platform built for long-term growth.

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