Aduna Superfoods Pouch Packaging Refresh 2024

The Beanstalk has been crafting legendary events and unforgettable brand experiences for over 14 years. Our journey with them began with creating a custom WordPress platform featuring an event management system that showcases their creative excellence. In 2024, we elevated their digital presence through a technology upgrade, transitioning from Elementor to Bricks, while implementing their refreshed visual identity. The enhanced platform continues to empower their team to showcase their stunning portfolio of events, from intimate gatherings to large-scale productions.

As CFM’s ongoing design partner, we provided creative support across a wide range of brand and campaign collateral throughout 2024. Our design work spanned updates to core branding, corporate reports, social media content, business cards, letterheads, slide decks, display media and internal documentation. Our objective was to always maintain a consistent visual language across all touch points, guided by a comprehensive set of brand guidelines created in collaboration with their team.

We collaborated with Aduna to design the packaging for their Advanced Superfood Blends—a collection of organic, vegan, and gluten-free powders crafted to enhance various aspects of health and well-being. Each blend is meticulously formulated with nutrient-dense superfoods, adaptogens, and botanicals, targeting specific health benefits. Working closely with the Aduna team, our design approach focused on reflecting the vibrant essence of each blend, ensuring the packaging not only captures attention but also communicates the products’ unique benefits and natural origins.