In a world of enhancing technologies, consumers and businesses are constantly facing the need to relook at the adapting world around us.
As a business trying to either maintain or break into a market, it is very important that you consider the influence disruptive technologies have on the way consumers interact with the world around them. New technologies which continue to challenge the status quo are continually being presented to all age groups. Social media marketing is no longer as simple as throwing together a nicely worded Facebook post – but requires engagement strategies, consistency across platforms and a clear, concise message that customers believe is real and relevant.
The bottom line is that the consumer has become more sophisticated and they review and expect more than ever before. They will continue to look for businesses and technologies that fit within their lifestyle and their desires. To ensure you adapt with the market, even as a small business, try to ensure every marketing initiative you run has an objective. Try to constantly change what you did last year and don’t be afraid if you don’t understand the platform – read up about it! The internet is full of interesting articles on various social platforms with suggestions on how to remain relevant in a constantly changing market.
Get involved in your brand and try to understand how your consumers use technology to interact with one another and with your business. Only then can you truly grasp the need to embrace technology. Alternatively, if technology is really not your thing then outsource it, just dont leave it behind.
If you feel that you need some digital advice for your business? Get in touch, we will be able to help. Support technology, embrace the change, it is going to happen either way!