We collaborated closely with the Aduna team to design the vibrant tube packaging for their Superfood Blends range. The final designs celebrate Aduna’s bold, African-inspired brand language while ensuring clear product differentiation and strong shelf presence.
Aduna
Aduna is a purpose-driven wellness brand bringing African superfoods to the global stage. Sourced from nutrient-rich plants like baobab, moringa, and hibiscus, their organic range delivers everyday health with impact. By working directly with small-scale producers and championing regenerative farming, Aduna creates a direct connection between conscious consumers and a movement for better nutrition, sustainable livelihoods, and planet-positive change.
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Aduna Superfood Blends Pouch Packaging
We collaborated with Aduna to design the packaging for their Advanced Superfood Blends—a collection of organic, vegan, and gluten-free powders crafted to enhance various aspects of health and well-being. Each blend is meticulously formulated with nutrient-dense superfoods, adaptogens, and botanicals, targeting specific health benefits.
Working closely with the Aduna team, our design approach focused on reflecting the vibrant essence of each blend, ensuring the packaging not only captures attention but also communicates the products’ unique benefits and natural origins.
Aduna Fonio Super Grain Packaging Design
Packaging for Aduna Fonio Super Grain – an ancient Super-Grain that has been grown in West Africa for 5,000 years.
Aduna Moringa Capsule Packaging Design Refresh
Branding update and redesign of the Aduna Moringa Capsules packaging.
Aduna Superfoods Pouch Packaging Refresh 2024
A general brand refresh for the original Aduna product line packaging, Baobab, Hibiscus, Cacao and Moringa superfood powders.
Aduna Tea Box Design
Packaging Box and label designs for Aduna Super Teas, each of which are specially crafted using the highest quality active botanical ingredients, giving each tea a unique feel good benefit.
Aduna Superfoods Print Media
We are a long time design partner of Aduna, spanning various media; packaging, advertisements, social media and more.
Aduna Moringa Capsule Packaging Design
Aduna Moringa Capsules packaging. They offer a convenient way to incorporate the nutrient-rich Moringa leaf into your daily routine
Aduna Superfood Beauty Oils
Packaging and branding for Aduna’s Beauty Oil range. 100% pure, organic and cold-pressed, the oils can be used on their own or mixed into your favourite personal care products as a hydrating, regenerative additive.