Aduna now available in Sainsbury’s

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Aduna is an Africa-inspired health food brand and social business – and a long-time design partner of ours. It has just been announced that Aduna has won a place on the shelves of Sainsbury’s. We have nothing but love for the team at Aduna and the brand, congratulations!

Message from the Co-Founder and CEO; Andrew Hunt:

Just six years ago not even the vegans, raw foodies or buyers of the leading health food retailers had heard of baobab or moringa, but today I am SUPER excited to announce that Aduna has won a place on the shelves of Sainsbury’s – and the listing has now gone live! This is as part of their brand new “Taste of the Future” section, in which their slogan to consumers is “If you love it, we’ll keep it”.

This is another huge milestone in our mission to take African superfoods to the mainstream and we have just 12 weeks to prove that we deserve to keep our place. So if you want to help us #makebaobabfamous and create sustainable livelihoods for 10m households in rural Africa then please get down to your local Sainsbury’s and make a difference! Special thanks to Milena L. and her awesome team for opening the doors to entrepreneurship and innovation – you guys are literally leading the way. Peace out! X

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