Grit Build Business Cards

Lavirco approached us to refresh their existing logo, keeping its recognisable structure while modernising the overall look. We explored a range of concepts, including icon-based marks, but ultimately settled on a clean, confident wordmark. Alongside the new logo, we developed a fresh colour palette to bring warmth and clarity to the brand, balancing professionalism with approachability. The result is a refined identity that feels both current and enduring.

As CFM’s ongoing design partner, we provided creative support across a wide range of brand and campaign collateral throughout 2024. Our design work spanned updates to core branding, corporate reports, social media content, business cards, letterheads, slide decks, display media and internal documentation. Our objective was to always maintain a consistent visual language across all touch points, guided by a comprehensive set of brand guidelines created in collaboration with their team.

Room Service, created by a team that has been in the Homeware industry for a cumulative 36 years, is all about inspiring Homeware. We were tasked with creating a new brand logo, packaging and corporate CI for this Cape Town brand. We also designed, developed and maintain their e-commerce website.