Branding and Corporate Identity for Hi! (concept)

A branding project for conceptual lifestyle brand; Hi!. An exploration of simplicity. Simple shapes, simple colors.

Branding and Corporate Identity for Hi! (concept)
Hi-Logo-Color
Hi-Stationary 2

The simple logo was designed on a whim due to how nice the "i" and exclamation mark look next to each other.

Why "hi!"? It is a positive short gesture.

#FF8965
PINK-ORANGE
#FF65A5
FRENCH PINK

Hi-BusStopBillboard-MockUp
Hi-SweatshirtMockUp

Various examples and mockups of this simple branding exercise used in the wild.

Hi-HangingWallSignMockUp

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