At the center of every significant innovation is always an idea. Clarence Birdseye’s idea about freezing fish revolutionized the food industry and American diets. Charles Schwab’s idea about flat commissions changed investing forever. Steve Jobs idea about creating a device that could hold 1000 songs in your pocket turned around Apple’s fortunes. Yet we shouldn’t […]
Aduna is an Africa-inspired health food brand and social business – and a long-time design partner of ours. It has just been announced that Aduna has won a place on the shelves of Sainsbury’s. We have nothing but love for the team at Aduna and the brand, congratulations! Message from the Co-Founder and CEO; Andrew […]
An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge Living Coral ~ PANTONE 16-1546 R255 G111 B97 / C0 M65 Y54 K0 / #FF6F61 MORE INFO AND PAST COLORS HERE
Inventive and imaginative, Ultra Violet lights the way to what is yet to come. ULTRA VIOLET ~ PANTONE 18-3838 / PANTONE 2096 C R101 G78 B163 / C76 M75 Y0 K0 / #654EA3 MORE INFO AND PAST COLORS HERE
An energetic green symbolising new beginnings, a ?reconnection to nature – to reassure us that everything will be ok after what many around the world considered to be a tumultuous year – 2016. GREENERY ~ PANTONE 15-0343 / PANTONE 376 C R132 G189 B0 / C54 M0 Y100 K0 / #84BD00 MORE INFO ON GREENERY […]
Hi! Welcome back… We don’t usually do new year’s resolutions from a company point of view… but this year we did. It is easy to get caught up in the business side of things, getting work done, and forgetting that we are a bunch of people doing what we love every day. Our new year’s […]
What makes a logo design important? Seems like a simple enough question. The primary purpose: The primary purpose is for it to sum up your business in just one picture – and businesses can be complex things with complex ideas or ideologies driving them. It is a single image or symbol that should (mostly) represent […]
As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well […]
Our friends at Aduna are semi-finalists in Virgin’s Pitch to Rich 2015, a contest to win a ?250K marketing campaign from Richard Branson. If they win, they will direct this towards their campaign to Make Baobab Famous – and help transform the lives of thousands – and potentially millions – of rural households. This is […]
A short comedy sketch on being an expert in the field of design and marketing. I usually use the metaphor of trying to fit a square into a round hole but this is done much more eloquently.
Passing thought… How seriously can you take the profession of drawing/designing to sell? Phrased like that it does seem rather frivolous. We just might be the first to be killed off during a zombie apocalypse.
I am a few weeks in standing at my desk and one week in using a standing desk (DeskStand). I had previously used a makeshift scaffold of sorts. Not ideal but I wanted to test the water. Better than sitting? Yes. Do I get tired? Certainly, but that is the point. I do take some […]