Aesthetics and function does not have to be mutually inclusive

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Unnecessary Rebrands: Focus on function, then aesthetics.

Bobby Solomon from thefoxisblack.com?having a rant about the BVD’s rebrand of 7-Eleven?s coffee services for their Swedish market. LINK HERE.

I personally think it is a great rebrand as well as agreeing with Bobby concerning function first. Trick is, aesthetics and function does not have to be mutually inclusive, it is better if they are, but not necessary.

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